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Role: Producer

New tech

Livetarget makes lure that look and act like REAL bait! They are an award winning company that specializes in hyper realism on and under the water. Recently purchased by Mustad and Sons, Livetarget took the opportunity to bring in a new designer and explore a new visual identity.

See the smooth commerce website for all the video content we created

I was sent a script.

The script needed to be paired down so I made sure to bring is back to our brand guidelines. Here is me going over how to write a script for a target audience or persona.

I made a plan.

I hired an illustrator to work with me on a storyboard.

We filmed and edited

I work with a dedicated team of videographers to film over two days in two locations.